The Next Big Show

The era of the Kite Fly was officially over, but concert promoters took note of that event and realized St. Louis was big enough to support a stadium show. The following year, the crowd was moved inside Busch Stadium, making way for what the promoters advertised as “the biggest concert of the decade,” Superjam ’76.

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Addendum: The idea of holding a concert at Busch Stadium wasn't new in 1976. In 1974 there was a push to bring Crosby, Stills, Nash & Young to the stadium. The following year Ron Powell proposed that a massive concert was to be held on July 19, 1975 at Busch Stadium that featured Bachman Turner Overdrive, REO Speedwagon and Joe Walsh. But with limited planning and notice, the owners of Busch Stadium became nervous with the idea that home of the Cardinals would be packed with teenagers in the middle of baseball season. With more time and planning Ron Powell and Contemporary Productions were able to get it off the ground in the following year with Contemporary ultimately running the show.